Calls are Important to Your Advertiser:
Once this is done, the site will show the dynamically replaced call tracking number to the site visitor allowing the marketer to see PPC calls segmented out from the other traffic sources in their call tracking dashboard. Calls are also particularly important because they can produce higher quality leads. Calls convert 10-15 times more often than web leads. There are many success stories that point advertisers to call tracking. Whether it’s that irreplaceable human quality or the convenience of instant information, calls are an important source of leads to any business and provide important data to the advertiser. There is also a secret phone tracker for the marketers to understand the values and market prospects properly.
You Want Segment Calls by Medium:
- People who clicked on a paid search ad would see one number.
- People who clicked on an SEO listing would see a second number.
- Everyone else would see a third (or the actual business #).
This will allow each call to be tagged as ‘paid search’, ‘organic’ or ‘other’ and let you segment calls from paid search in your reports. Many call tracking providers tie the offline call data back to GA so that marketers can provide a holistic view of web based and offline calls broken out by mediums.
These insights can also help you provide recommendations to inform customer acquisition strategy.